In recent years, Vietnam has been a world leader in the manufacture and export of pepper. However, pepper export price is lower than some countries, so the branding for agricultural products should be implemented as soon as possible.
Accounts for 50% of global export target
Pham Dong Quang, Deputy Director of Horticulture (MARD) said: “At present, the output of Vietnam’s pepper exports accounted for about 50 percent of global consumption, including over 95% of target for export, mainly black pepper; annual domestic consumption is only about 5,000 tons. “
According to the fact, the quality of our country’s pepper increasingly improved. High quality accounts for about 30%, white pepper accounting for 10-15% of export volume. Export markets for continuously expanded, from 30 countries and territories in 2002, far Vietnam has presence in 80 countries, territories, mainly in Europe and Asia. In the first three quarters of 2012, the export volume decreased but the value has increased (about 20%).
A basic existence of the current industry standard is to link producers, purchasing agent systems and business processing large sample in the direction of the field have not been paying attention. Therefore, many technical advances in breeding, cultivation, harvesting, processing, synchronization has not been applied and common for households pepper, which has affected the sustainable development in the production of pepper in the region.
“Our export price of pepper is lower than countries such as India, Brazil, Indonesia … by export through many intermediaries and mainly crude product. Vietnam still on the roadmap for branding, promotion to promote the wider world, “said Mr Quang.
Pepper brand Viet
So far, the Vietnam Pepper Association has selected the first two products of Chu Se pepper Phu Quoc and to promote the brand. Government has also approved partial funding support for trade promotion activities. Association organized a survey to members, direct access to major import markets in Dubai and the European Union (EU). However, according to Dr. Nguyen Tri Ngoc – former director of the Department of Horticulture, to the Vietnam Pepper brand building in a sustainable way, to solve the problem of processing.
According to industry planning and pepper, to date there are about 100 enterprises purchasing, processing and exporting of pepper. Of these, 60 enterprises engaged in processing, direct export of pepper, 13 foreign companies, the rest are now collecting, processing and supply for export.
However, only 17 enterprises processing or large, including 13 factory line process steam consumption to create high-quality consumer products. Remaining other businesses mainly preliminary process outsourcing products and impurities separator line of products before export. Therefore, the low export price, not commensurate with the potential.
As reported by the Ministry of Agriculture and Rural Development, most households production, harvest for black pepper. In some provinces, the implementation pepper drying by hand, just dried on concrete, yard, canvas, even dried on the ground pepper dry unevenly, when processing broken borders proportion of high quality black pepper store does not keep long lasting flavor, post-harvest losses of 9-10% …
“In addition to the export market research, link building material area in the model form fields large, diversified investment products should gradually deep processing, enhance the value of pepper, which Vietnam Pepper brand building sustainable “- Dr. Ngoc said.
In 2007, Vietnam has successfully built the brand “Chu Se Pepper” of Gia Lai province. Currently, the local branding promotion as pepper Phu Quoc (Kien Giang), Chau Duc targets (Ba Ria-Vung Tau), pepper Ea Hleo (Dak Lak).
(Vietnamese people – 10/25/2012)